oh, hey nerd.
meth·od·ol·o·gy
/ˌmeTHəˈdäləjē/
data mining
We use technology and software automation to search large data sets for patterns and trends, turning those findings into ratings and, ultimately, winners.
We use technology and software in the process of analyzing online conversations about a brand or industry to gain insights around brand and product quality.
social listening
ai tools & analysis
We routinely query ai tools and us ai to provide analysis and classification of data.
attributes collected
We classify brands and products according to the following attributes that are weighted by our proprietary algorithm:
sophistication & beauty
customer experience
sustainability
luxury
efficacy
professionally recommended
safety
clinical evidence
uniqueness in marketplace
virality
